Worldwide, and always on. One of the biggest differentiators between Apple Music and Spotify, and other streaming services is that Apple has in a dedicated radio stations through its Beats 1 channel. According to Apple, “It broadcasts 24/7 to over 100 countries from our studios in Los Angeles, New York, and London.”
You can think of Beats 1 as you would Pandora. You will be able to created tailored radio stations based on a song, artist, album, or genre. Once you do that, that station will play similar music it feels you would enjoy. You are also able to like songs so that Apple Music will play more like it, and rate down the ones you don’t so that it will play less of that music.
Apple has tapped DJ, record producer, and television personality Zane Lowe to host the stations flagship music show. He’ll be dropping his music knowledge on listeners, as well as host interviews, and play new music. In true fashion, his first guest was Eminem. Dr. Dre will host his show “The Pharmacy” every other Saturday. “The Pharmacy” aired today at 3PM PST. Killer Mike and El-P launched their radio show “Run The Jewels” on July 3rd. Drake, Pharrell, and more will be acting as hosts on the station in the coming days or weeks.
Membership to Apple Music allows you to skip as many tracks as you like. Nice. Apple has a full programming schedule available for listeners through Tumblr. Julys line up includes personalities such as Ellie Goulding, Elton John, Jaden Smith, and The Fat Jewish. If you look hard enough, you will be able to find programming to satisfy your taste.
Listening to Beats 1, there is definitely variety. I just tuned in to “The Pharmacy” and was really taken in by the awesome mixing of all of those hip-hop songs together, but I had to turn it off after 15 minutes because Dr. Dre, or whoever was announcing kept interrupting to tell me I was listening to the “The Pharmacy.” Thanks, buddy; I think I understand that.
Don’t forget to follow me in Twitter @delrealest, and leave you comments about Beats 1. Happy 4th!