A company’s mission statement is the foundation of what drives to move forward, and gives it a sense of purpose. CEO of Microsoft Satya Nadella has just given Microsoft new purpose by changing the companies mission statement. We have already seen much change come out of the software giant, such as embracement of other platforms through the offering of Microsoft apps, and collaborations with once arch enemies, (salesforce).
After reading the mission statement, one can only assume that there is massive, even potentially radical change coming to the company. This can be felt after reading this excerpt from the latter to employees:
“We will need to innovate in new areas, execute against our plans, make some tough choices in areas where things are not working and solve hard problems in ways that drive customer value.”
Areas that aren’t working could point to Windows Phone, or the Surface line of tablets. The Windows Phone team has been integrated into the Windows team, and has faces massive layoffs. Microsoft was not seeing its vison of what a PC should be, which is what compelled it to start the Surface line, but bow Microsoft has had input on devices such as HP’s Spectre x360 convertible laptop. Other computer manufacturers have taken to developing hardware with more sex appeal, and usability, such as the Dell’s incredible 13 and 15 inch XPS laptop’s.
Another key point in the e-mail was the reaffirmation of ‘mobile-first, cloud-first:
“Strategy and ambitions. Our strategy is to build best-in-class platforms and productivity services for a mobile-first, cloud-first world. Our platforms will harmonize the interests of end users, developers and IT better than any competing ecosystem or platform.”
Nadella has only been at the helm of Microsoft for sixteen months, but the changes in the company’s practices and how it approaches its competition has changed drastically. These changes have moved a once stagnant share price, and has made Microsoft relevant and newsworthy once more. A great leadership quality is being able to look at what works, and what doesn’t, and making the tough choices necessary to focus on what does work. I hope that Nadella is able to successfully implement whatever changes need to happen to grow, and move the company in the right direction.
The full transcript of the e-mail to employees can be found here. Please remember to comment and leave your feedback, as well as to follow me on Twitter @delrealest.